Road Patrol Open Air 2025 - Complete Rebranding, Web & Visual Identity
Road Patrol Open Air is one of the most iconic rock and metal festivals in Western Romania – a celebration of freedom, community, and raw music energy.
For the 2025 edition, the project included a complete rebranding, a new website, and a full set of visual assets that capture the true essence of the Road Patrol MC Romania community.
The rebranding process was designed to elevate the festival’s image and create a cohesive identity that matches its bold personality. The new logo blends elements from motorcycle culture and the aesthetics of heavy metal, reinterpreted in a modern, versatile, and impactful design. The result is a distinctive and scalable visual mark, adaptable across both digital and print formats.
The visual identity extended across all communication materials: print design (posters, banners, brochures, stickers), social media visuals, outdoor and indoor promotional assets, and custom merchandise (t-shirts, lanyards, and other branded items). The dark and vibrant color palette reflects the power, energy, and intensity of the festival atmosphere.
A key milestone was the development of the official website.
he platform was designed to be intuitive, mobile-friendly, and fully aligned with the new brand identity, centralizing all information about lineup, tickets, partners, and on-site activities.
To complement the brand’s on-site presence, the project also included lanyards and access badges for the event staff, press, and artists. These were crafted to maintain the same visual consistency and professionalism, contributing to a seamless and recognizable festival experience.
In addition, a series of promotional videos and teasers were created specifically for Instagram, Facebook, YouTube Shorts, and TikTok, designed to capture the energy and excitement of the event. Each clip was tailored for maximum engagement on each platform, ensuring that the festival’s identity translated naturally into digital storytelling.
The project ensures a consistent and scalable visual system that will serve future editions, strengthening the festival’s identity and recognition within Romania’s alternative scene.
With its new branding, modern website, and dynamic video presence, Road Patrol Open Air 2025 has strengthened its identity as a leading rock and metal festival in Romania. The consistent visual language and multimedia storytelling create a unified, powerful experience that resonates both on-site and online.
Services provided:
- Full rebranding and identity design
- Logo and visual system creation
- Website design
- Print materials: posters, banners, brochures, stickers
- Social media and digital campaign design
- Merchandise and access materials (t-shirts, lanyards, badges)
- Video content creation for Reels, Shorts, and TikTok
- Partner and sponsor visual assets
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