Road Patrol MC Bikers Festival 2019 - Visual Identity & Promotion
Road Patrol MC Bikers Festival 2019 marked one of the first large-scale events organized by Road Patrol MC Romania, bringing together motorcycle enthusiasts and rock/metal fans for a weekend full of sound, energy, and freedom.
Client
The project set the foundation for the festival’s future branding direction, establishing a consistent and impactful visual identity.
The main poster design was built around the concept of power, motion, and contrast, blending visual cues from biker culture with dramatic lighting and smoke effects to capture the raw intensity of the festival. The dual color palette (red and blue) symbolized both the competitive spirit and the balance between passion and freedom.
The project covered the full range of visual assets: official poster, business cards, custom invitations, social media visuals (posts, banners, and covers), and the official festival t-shirt, which reflected the club’s strong visual identity.
Additionally, a promotional video was created to enhance online visibility and capture the essence of the festival atmosphere through motion and sound.
Through its strong visual direction and cohesive promotional campaign, Road Patrol MC Bikers Festival 2019 succeeded in positioning itself as a true celebration of the Romanian biker community – blending music, passion, and freedom, and paving the way for what would later become Road Patrol Open Air.
Services provided:
- Poster design
- Business cards and custom invitations
- Social media materials (posts, banners, covers)
- Official festival t-shirt design
- Online promotional video
Related work
