Moratoy - Branding & Visual Identity
Moratoy is a store dedicated to fans of figurines and collectibles from the most popular games, movies, and anime series.
Client
The branding project aimed to create a strong and memorable visual identity that reflects the passion for geek & pop culture while maintaining the professionalism of a modern and trustworthy brand.
Starting from the core concept – figurines as a symbol of passion and collection – we developed a bold and recognizable logo, adaptable to multiple platforms. The chosen color palette (#e64d3c, #ffffff, #0e111e) blends energy and dynamism with elegance and contrast, ensuring strong visual impact across all brand communications.
The visual identity was applied across essential client-facing materials: business cards, custom paper bags for products, and other promotional and packaging items. The design was created to ensure visual consistency and to strengthen the brand’s direct association with the pop culture universe.
The project’s goal was to establish a brand that inspires both trust and enthusiasm, appealing to a diverse community – from hardcore collectors to casual fans of gaming, movies, and anime.
Servicii incluse:
- Logo design
- Development of visual identity and color palette
- Design of business cards and corporate materials
- Custom design for paper bags and promotional products
- Visual identity adaptation across different platforms
The focus on a modern, colorful, and versatile design positioned Moratoy as a memorable brand for figurine and collectibles enthusiasts, blending creativity with professionalism.
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