MedFOCUS Bootcamp - Complete Branding for Excellence in Medical Training
MedFOCUS Bootcamp is an intensive program focused on polytrauma management, preparing healthcare professionals for critical situations. The branding highlights the core values of precision, professionalism, and fast intervention.
Client
The MedFOCUS Bootcamp logo merges medical symbolism with aviation and emergency response. The helicopter silhouette, seen from above and framed within circular target-like elements, conveys focus, direction, and readiness for action – key values of the program. The vibrant red color emphasizes medical urgency and energy, while the deep blue of the typography reflects trust, stability, and authority.
The project included:
- Logo creation and full visual identity
- A modern color palette balancing energetic red and cool blue tones
- Stationary materials (business cards, letterheads, ID cards)
- Apparel design (T-shirts, hoodies, uniforms) for team identity and unity
The result is a cohesive, versatile identity that adapts seamlessly to both educational and practical medical contexts, inspiring confidence and professionalism.
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